1124 AI — Art Sims | Hollywood's AI Advertising Agency

What We Create

AI-POWERED advertising FOR CULTURE

01

Film Launch Campaigns

Theatrical key art, trailer campaigns, social strategy, and experiential launches for major studios and streaming platforms worldwide.

02

Cultural AI Engine™

Our proprietary AI trained on 40 years of multicultural advertising — delivering culturally resonant creative at scale.

03

Automotive Brand

Multicultural automotive campaigns for Honda, Toyota, and global brands reaching underserved markets.

04

Prompt DNA Library™

A proprietary library of proven creative prompts built from decades of Hollywood campaign knowledge.

The Portfolio

65+ ICONIC campaigns

Work held in permanent collections at the Academy Museum of Motion Pictures and the Smithsonian's National Museum of African American History and Culture.

The Legend Behind the Work

ART
SIMS

For over 40 years, Art Sims has been the creative force behind Hollywood's most iconic film advertising campaigns. As founder of 1124 Design — the first Black-owned advertising design firm in Los Angeles — Art has shaped the visual identity of American cinema.

From Do the Right Thing to Black Panther, from Malcolm X to Dreamgirls, Art's work doesn't just sell films — it captures the soul of cultural movements.

Now Art is pioneering the next frontier: AI-powered advertising that combines 40 years of cultural wisdom with the speed and scale of artificial intelligence.

Academy Museum

Permanent Collection · Los Angeles

Smithsonian · NMAAHC

Permanent Collection · Washington D.C.

65+ Film Campaigns

Major Studios · Streaming · Brands

Est. 1984

Playa Del Rey · Los Angeles

Case Studies

PROVEN RESULTS

KIA CORPORATION

SPONSORSHIP EVENT

▼ VIEW CASE STUDY

Challenge

Kia Motors sponsored the Candlelight Dinner and tasked 1124 AI with interpreting and managing this high-profile event.

Solution

We illuminated the entire environment — spanning two buildings — with purple lights, the color of the evening. Guests received branded candle fragrances and cashmere throws awaiting them at valet.

Innovation

Using the K900 tagline "Challenge the luxury you know," we deployed custom car displays and branded candlelights to position Kia as a true luxury brand.

GLOBAL BRAND

ANNIVERSARY GALA

▼ VIEW CASE STUDY

Challenge

Design, curate, and execute a milestone anniversary celebration for a Global Brand hosting events in 7 countries simultaneously.

Solution

Custom fabrications from fabric installations and display bars to chandeliers mirroring the brand logo. We brought in a Front of House Manager from England who trained the Royal Family's staff.

Innovation

1124 AI redefined existing brand guidelines for a more modern, forward-thinking environment — choosing cutting-edge sophistication over traditional luxury.

NIKE

5-CITY TOUR

▼ VIEW CASE STUDY

Challenge

Nike needed to execute a 5-city national tour coinciding with the LeBron James documentary "More Than A Game," culminating at Hollywood & Highland.

Solution

1124 AI installed a $100K LeBron James banner visible from Hollywood Blvd., with interactive setups and a celebrity basketball game with 30+ celebrities.

Innovation

We secured the first-ever Hollywood Blvd. street closure for a non-theatrical film. The event drew over 25,000 participants.

GEORGE LUCAS

REDTAILS

▼ VIEW CASE STUDY

Challenge

George Lucas asked 1124 AI to create an iconic brand reflecting the Tuskegee Airmen's history for a film with an all-Black cast — and deliver box office success.

Solution

Drawing on the Star Wars visual language and WWII artists Jack Fallows and Gary Eason, 1124 AI crafted a branding system built on action and heroism.

Innovation

Digital OOH and social media campaigns generated just under $50 million at the box office.

DISNEY

MOBILE APPS

▼ VIEW CASE STUDY

Challenge

Take iconic brand films "Iron Man" and "Lone Ranger" and make them appeal to a younger, tech-savvy audience through mobile innovation.

Solution

1124 AI created mobile app experiences with augmented reality, object recognition, location-based services, mobile commerce, and social networking — letting audiences interact with characters in real time.

Innovation

Disney augmented its reach, increased direct user engagement, expanded target markets, and captured valuable user data per film.

Branding

BRAND CAMPAIGNS

Feature Film

BEFORE I FALL

Feature Film — Alternate

BEFORE I FALL

Feature Film

BLADE OF THE IMMORTAL

George Lucas / Lucasfilm

REDTAILS

Clients

WHO WE'VE SERVED

Marvel

Disney

Lionsgate

Universal

Sony Pictures

Paramount

HBO Max

Warner Bros.

Netflix

Lucasfilm

Nike

Kia

40 Acres & a Mule

NBCUniversal

Coca-Cola

NOTE TO ART: verify each logo matches the label — swap any image src below if needed.

News & Events

ART IN THE WORLD

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Work With 1124 AI

START YOUR
CAMPAIGN

Ready to create the next iconic campaign? Art Sims and the 1124 AI team are ready to build something unforgettable.

Film studios & streaming platforms
Automotive brands seeking multicultural reach
Consumer brands ready for cultural impact
Brands investing in AI-powered creative

Phone

310.821.1775

artsims@1124design.com

Address

322 Culver Blvd., Suite 112
Playa Del Rey, CA 90293

1124ai.info

1124AIDESIGN

ARTSIMS

PROVEN RESULTS

Challenge

Solution

Innovation

Challenge

Solution

Innovation

Challenge

Solution

Innovation

Challenge

Solution

Innovation

Challenge

Solution

Innovation

BRAND CAMPAIGNS

WHO WE'VE SERVED

ART IN THE WORLD

START YOURCAMPAIGN

1124
AI
DESIGN

ART
SIMS

START YOUR
CAMPAIGN